❌ No Time for Marketing
✅ Start from a reusable template, then verify the audience, dates, offer, consent, and next action before sending.
❌ Can't Afford Agencies
✅ Compare software, message-provider, staff, creative, and offer costs as separate inputs in your campaign plan.
❌ Don't Know What to Say
✅ Use clear workflow templates for renewals, dues, absentees, leads, classes, and service updates.
❌ Need to Reach Members Fast
✅ Choose the permitted channel that fits the urgency, detail, consent, and response workflow.
❌ Want to Track Results
✅ Define the operational result to measure and confirm which delivery, reply, and conversion fields are available.
❌ Need to Grow Membership
✅ Tie referral and re-engagement activity to lead, member, visit, and package records.
Plan member and prospect communication from operational segments
Keep referral and member-sharing workflows organized
Build a clear audience, offer, owner, and measurement plan
Measure business events against a documented baseline
These are planning examples, not approved channel templates or active offers. Verify facts, consent, terms, and provider requirements before use.
TARGET GROUP
Lapsed & non-members
MESSAGE
New Year membership options are now available. Review the package details, eligibility, and dates here: [Link]
WHAT TO MEASURE
Measure enquiries, trials, joins, and collected package value from this audience.
TARGET GROUP
Active members
MESSAGE
Our seasonal member challenge is open. Review the schedule, rules, eligibility, and registration details: [Challenge link]
WHAT TO MEASURE
Measure registrations, attendance, completion, and member feedback.
TARGET GROUP
All members
MESSAGE
Know someone who may enjoy the gym? Share your referral code and review the current referral terms: [CODE] [Terms link]
WHAT TO MEASURE
Measure referred enquiries, trials, completed joins, and approved rewards.
TARGET GROUP
Gold package members
MESSAGE
You may be eligible for a package upgrade. Compare the included services, final price, and effective dates here: [Link]
WHAT TO MEASURE
Measure eligible members contacted, enquiries, and completed upgrades.
TARGET GROUP
Inactive >30 days
MESSAGE
We have not seen you recently. Reply if you would like help reviewing your plan, schedule, or current membership options: [Link]
WHAT TO MEASURE
Measure replies, return visits, reactivations, and opt-outs.
TARGET GROUP
Members who reached 50/100/500 classes
MESSAGE
Congratulations on reaching a class milestone. You can review your attendance and next available classes here: [Link]
WHAT TO MEASURE
Measure delivery, replies, subsequent bookings, and attendance.
| Channel | Audience | Requirements to confirm | Best For |
|---|---|---|---|
| WhatsApp Broadcast | Renewals, dues, leads, absentees, and service updates | Approved template, valid opt-in, accurate member data, and reply ownership | Urgent announcements, renewals, class updates |
| Email Campaigns | Members or prospects with a valid email and appropriate consent | Sender configuration, unsubscribe handling, subject line, and landing destination | Detailed offers, newsletters, promotions |
| SMS Messages | Selected members with a valid mobile number and permitted message purpose | Provider configuration, approved content, consent, sender rules, and message charges | Time-sensitive offers, payment reminders |
| Push Notifications | App users with notifications enabled | App configuration, permission status, concise message, and useful destination | Class reminders, deals, achievements |
| In-app Messages | Signed-in users for whom the message is relevant | Audience rule, placement, effective dates, and dismissal behavior | Personalized offers, member engagement |
Record the audience, prior renewal or conversion rate, and current collected value before the campaign.
Track delivery status where available, replies, assigned follow-ups, opt-outs, and staff time.
Count the completed renewal, collection, visit, referral, upgrade, or join—not only message activity.
Select the relevant expiry window, exclude already-renewed members, assign replies, and measure completed renewals and collections.
Renewal workflow
Package expiry and renewal follow-up
Choose an attendance-gap rule, keep only active eligible packages, offer a useful next step, and measure return visits and reactivations.
Inactive-member workflow
Attendance-based re-engagement
State the referral terms, record the source on each enquiry, confirm reward eligibility, and measure trials, joins, and approved rewards.
Referral workflow
Member referral and lead attribution
Choose a relevant workflow template or prepare a new message for review
Verify the audience, exclusions, offer, dates, consent, terms, and assigned owner
Send through the configured channel and track the delivery, reply, follow-up, and business fields available for that workflow.